At DoodleKids, we believe that every child deserves to feel confident and proud of their natural beauty. Our mission is simple: to provide safe, effective, and gentle hair care products designed specifically for children with kinky, coily, and curly hair. We understand the challenges parents face in managing and maintaining textured hair, and we're here to make the process easier and stress-free.

Doodlekids was born out of the heart of our founder, a passionate children's salon owner, who saw firsthand the challenges parents face in managing and maintaining their children’s textured hair. From constant tangles to dryness and breakage, the need for a gentle and specialised product line became clear. Inspired by these challenges, we created Doodlekids to offer high-quality, locally-made products that nourish, protect, and hydrate children’s hair, while being safe for their delicate scalps.

At DoodleKids, our vision goes beyond just hair. We aim to inspire a world where every child embraces their natural hair with pride and confidence. We want to empower families to care for their children's hair in a way that nurtures both health and self-esteem. By providing products that are locally developed and manufactured, we are also proud to support our community and local businesses.